For awhile I’ve been wanting to visually represent the many voices battling in our heads. The voices which create the essence of who we are. Freud called them the Id, the Super-ego, and the Ego. I want to take the general concept of these competing, yet equally present personalities and create a design that shows the battle between the professional, mannered, thoughtful words we use (Ego), to the introspective and contemplative inner voice that wishes to be heard (Super-ego), and the chaotic, self-doubting, purely emotional things that people are afraid to say (Id). The design will have to show the interplay of content and the visuals. I have no idea how I can pull this off, but it feels fun and authentic – two things our brand and work always strives to be.