Renew Venture Capital
Soon after beginning Pixel Recess, Mark and I started to speak with many companies who had good ideas and solid teams who just needed anyone to chance in order get them to the next level of success. Frequently they wanted to work with us, but also needed investment to survive and grow. Mark’s career before starting Pixel was in the Impact and investment space, and he started to see a path to return
As the studio evolved into becoming more venture focused, building a venture capital firm (firm? is there a better word? collective? consortium? gaggle?) felt like the perfect ecosystem to launch. We began talking about how we could authentically and uniquely place ourselves in the overgrown world of venture capital, without replicating their shortcomings. That meant bringing partners that made us better, and emboldened our focus on Impact and historically excluded founders. But first, we needed a brand.
Create a brand that reflects our desire to be new and different, looking to the future needs of the world, and emphasizing importance of empathy and caring into how we approach founders. Since Renew is an adjacent brand to Pixel Recess, we wanted to attempt to incorporate visual elements that echoed this relationship without fully being intermingled.