Ongev

Ongev was a health record and clinical trial app, which aimed to connect your personal health records and based on your health diagnosis, match you with potential active clinical trials, related articles and recommendations, plus provide access to your physicians and caregivers to provide oversight and help.

Goals

Our role was to create a viable product to present to potential investors and funding sources, as well as gather research data to provide context for continual iteration and growth. We had to take an existing platform, built on an outdated framework and update into a more robust and scaleable language, making sure to focus on compliance to privacy and security, quick deploy methodologies for frontend development through existing design patterns and resources.
Project Type:
STUDIO
Status:
Complete
Project Scope:
Development
Product Design
BUSINESS Strategies
Provided Logo

Style Guide

While we revised and refined the wireframes, we needed to establish a robust system for creating a consistent visual style based on the existing brand and colors. This this product is an MVP, our goal was to create visuals that were readily available and implementable at scale. We used existed Google Material Design typefaces and icons, as well as some custom illustrations for various page elements.

Color Palette

We retained the blue and green color choices from the original, and expanded it to provide more options for variety and engagement as we developed other platforms for communicating the brand. We tweaked the colors to be more lively and eye-catching colors to gain attention, and reinforce the idea of energy, viability, warmth, and accessibility. A positive spin on an issue that can get very dour, dire, and dark.

Typography

Aside from finalizing a logo, we want to find accompanying typography that matched and echoed the overall intent and messaging of the typeface used in that final brand.

Final Brand

Our goal was to create a “transitional” brand for Revolution Agriculture. We wanted refine and simplify the original, echoing the overall purpose and inspiration with more clarity, yet remain somewhat basic and familiar.

Logotype

The original brand used fun and personal typefaces, while attempting to look warm and inviting and natural, managed to look dated and somewhat sloppy. The accompanying typeface for “AGRICULTURE” did not properly anchor or associate with the dominate type form, and felt more like an afterthought, pulling away your focus from the whole. Neither typeface worked as a solid basis to build a brand system for robust usage on multiple situations and platforms.
We used a mix clean and simple sans-serif, to increase readablity and clarity, while having access to variable font weights, and still contained some fun and whimsy. We finally decided on using Neutrface for the logotype.

Logomark

The tree reversed out of the leaf was a good execution in concept, but too subtle to be clearly seen and interpreted —which had to do with it’s relative size and placement, as well as the overall competition with the other elements. The brackets were visually overwhelming, drawing attention away over the more important icon (leaf/tree), while simultaneously confining and minimizing the primary mark. It also fails to quickly and clearly reprsent a globe, appearing more like an “O” or animal horns.

Brand Messaging

The components of a great story existed, not only in the origin of the company, but also the mission. What we wanted to do was more succinctly and clearly identify the problems and how RevoAg is going to solve them. This simplification was useful for not only how Richard could talk about the company to potential investors, but also in subsequent communication through numerous social channels and other platforms.

Pitch Deck

The idea of taking the traditional concept of a farm and placing inside a shipping container wasn’t difficult to understand, but much less simple to execute. We needed to convey the mobility and immediacy of the farmlet, as well as the clearly identified issues everyone is facing with the cultivating and distribution of modern produce. The pitch deck also allowed for exploration and implement of the revised and updated visual system.

Visual Iconography

Using simple and available icons helped expedite and unify the visual language without using unnecessary effort and time around unique visual solutions for this stage of the product. The goal was communication not customization.

Landing Page

Taking the same language used on the updated pitch deck served as a great guide for creating a more information and engaging landing page. We started with basic wireframing to understand the placement and flow of content, which revolved into final concepts and the eventual coding and build of the final landing page.